Our Story

Every piece of high-quality fishing tackle produced by PlayAction Braid Products undergoes a lengthy series of steps before it ever graces your transom. When the initial concept is envisioned, our experienced team of designers and engineers goes to work. The ensuing prototype is then tested in extreme ocean conditions. Factors such as the product’s appearance, action, durability and, most importantly, its attractiveness to fish, are studied.

PlayAction Braid Products are constructed of space age polymers, which means no leather to rot or metal to corrode. Our fighting belts, rod harnesses and lures are used with great success for trolling, bottom, stand-up, live baiting and flats fishing all over the world. Make sure you’ve got PlayAction Braid Products in your tackle locker.